The way you live in your home is different from the way you market your home for sale.
In fact, once you have decided to sell your home, it’s time to step back and look at your home as a product — one that needs to be merchandised just as any product in a retail store.
View your home from all exterior angles as if it were the first time. Then repair, repaint, reseed and/or refresh any area that is not 100 percent inviting. Then add a pot of flowers at the front door, a new doormat or a rocking chair. Street appeal is the first impression. If a home lacks in curb appeal, many buyers will take a pass on viewing the home. And less exposure can mean a lower sales price.
Clean, De-Clutter and De-Personalize
Meticulously clean homes, sparkling windows and uncluttered surfaces resonate with home buyers by speaking to the pride of ownership that they are seeking with their purchase. Clean windows, paint where necessary, make the home sparkle. Work to lighten closets, cabinets, garage and pantry to 80 percent capacity. Remove excess furniture and clutter. And take away personal items including large collections and family photos.
Out-of-date countertops, wallpaper, carpet and fixtures can quickly turn buyers on their heels. Consider minor and major updates before marketing your home. It’s often an investment that bring great returns with the price that you can put on your home and in the price you receive.
The Other Senses
Pet odors, tobacco smells and mildew odors can stop a potential buyer at the front door. If possible, remove pets from your home while it is on the market. Assess your home’s smell and take steps to remove unpleasant odors. The smell of cinnamon potpourri — perhaps simmering on the stove— is always a nice touch.